Tips for Landing Page Success in PPC
The key to successful landing pages for Pay-per-Click (PPC) Internet marketing campaigns begins and ends with testing, measuring and tweaking constantly. This is more crucial than ever since keyword...
View ArticlePPC: Do You Have A Strategy?
An important point to remember with Pay-per-Click (PPC) campaigns is “technology without a strategy is not a strategy.” We should think through what campaigns we will set up, ads to create, relevant...
View ArticleThe Importance of Measuring Bounce Rates
A bounce rate refers to the rate at which people “reject” a page on which they have landed in your website. Website analytics tools consider a visitor a bounce if they only see one page and leave your...
View ArticleMeasuring Web 2.0 Buzz
At Find and Convert we’re all about measuring. We provide our SEO clients detailed metrics. You know, the usual stuff including unique visits, page-views, time on site, conversions, bounce rates,...
View ArticleSEO: The Perfect Storm
I often talk with marketers about the difference between SEO (search engine optimization) and PPC (pay per click advertising). I remind myself that, unlike me and my team at Find and Convert (and...
View ArticleSweat the PPC Details!
Pay per Click Advertising, aka, SEM, PPC. PPC results are displayed along the top and right side. The results are paid results. Target audience for this podcast is for marketers who are spending...
View ArticleLanding Page Design Tips
Over the course of writing tips and best practices in this blog, I have often written about SEO and PPC tips. It’s time to focus on a topic that can really make a difference in results: landing pages....
View ArticleLanding Page Testing
In a recent post on landing page design, I discussed the importance of beginning with the end in mind for an effective design of landing pages for your SEO or PPC campaigns. In this post, let’s review...
View ArticleLanding Page Design Podcast
Landing page design strategies are all about achieving your objective, either to generate a lead or create a sale. In this podcast, we’re talking mostly about lead generation. This podcast is a...
View ArticleGoogle Improves Flash Indexing
Google has done it again. If there is one thing Google has proved they can do is develop sophisticated algorithms. Now, in cooperation with Adobe, Google has announced a new algorithm that can read...
View ArticleSEO Tips from Matt Cutts (Mr. Google)
Matt Cutts is considered the face of Google which I think is brilliant because he is such a regular, unassuming guy and gives Google the persona of an approachable person. Just brilliant! In the video...
View ArticleInternet Marketing Myths
Internet marketing is comprised of organic search engine optimization (SEO), pay-per-click advertising and social media marketing. Many marketers don’t use pay-per-click (also called SEM). Other than...
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How Broad is Your Footprint on the Web?
Create a Broad Footprint on the Web to be Found the way Buyers Search The first decade of the new millennium is almost over. As I look at the history of marketing on the web over the past two decades I...
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The Difference Between Internet Marketing and Inbound Marketing
I often hear theses two phrases used inter-changeably: Internet marketing and inbound marketing. So, what’s the difference? Inbound Marketing When a company is doing effective inbound marketing they...
View Article8 Questions to Ask Before You Hire a PPC Expert
Should I advertise on Google, Bing or Yahoo? AKA: Pay per Click Marketing If you are asking yourself this question then keep reading… The first step is to start by searching for your product or...
View ArticleHow to set PPC Marketing Goals
What are your PPC marketing goals? Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to...
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